I could not be more pleased with the work done on my jewelry by the experts at Diablo Fine Jewelers. After losing a stone because I had neglected the maintenance needed on my wedding rings, David and Diablo came to the rescue! I have two other rings that needed attention, so those went along for the ride. One new stone, one recut stone, and several rebuilt settings later, I am delighted with both the work and the value the team at Diablo Fine Jewelers has provided. I feel like I am sporting new jewels and I'm looking forward to drawing attention to them at every opportunity! Don't hesitate to make Diablo Fine Jewelers your personal jeweler; I'll be back for maintenance and when I need a little more sparkle. Thanks for the great service!

Faith A.

This past year I reconnected with my high school sweetheart after 40 years. We've dated for a year and I knew I wanted to ask her to marry me. After hearing so much about Ron Shelly from friends, I gave him a call. Ron is a true professional, knowledgeable, patient & most important he took a personal interest in helping me to select the perfect diamond engagement ring & had it ready for me in 3 days. Thank you Ron Shelly & team for making my life long dream come true. She said yes!!!!!!

Rhonda D.

Diablo Fine Jewelers supplied the most fabulous engagement ring. Ron worked with my fiancé to pick out the perfect combination of old and new. I would highly recommend Diablo Jewelers to anyone looking.

Great service, experienced and knowledgeable about all things bling

Tiera K.

Diablo Fine Jewelers is the only jeweler my husband and I will go to. Dave is absolutely the best and a person we truly trust!! We recently needed a wedding ring repair and there was no question where we would take my ring. We live about 100 miles away from Diablo but will willingly make the drive or have jewelry shipped because we know Diablo does everything with the highest quality and service!

Kerri H.

It's rare these days to find a business that has excellent customer service and is reasonably priced. Over the past 6 months, I have had two things repaired at this jeweler. I used to go to another jeweler; however, when the quote for the repair seemed high I thought I'd try my local jeweler (and why not - local is always better). The quote from Diablo Jewelers was substantially less than their competitor - stunningly so and the quality of the work was amazing. Really impressive.....simply here to provide great customer service and beautiful jewelry (and repair).

Heidi Z.

We've done business with Ron Shelley for over 30 years. He's travelled a good journey and now has his own place with David and Julie. Great team. Best customer service. Whatever you need, he tells you he "will take care of it" and he does to the end. His goal is to provide the customer with quality and product service. The energy at Diablo Jewelers is exciting with the new collections in a calm atmosphere. It's like shopping for jewelry in a private living room. Glad you're here. Glad you're local! What took you so long! Love you guys! And thank you for the most beautiful custom anniversary set.

Diablo Fine Jewelers... a wonderful addition to a small town of Alamo the most incredible jewelry you'll ever see this side of the city! Customer service is amazing it has inspired me to look at some of of my old pieces and adding some new pieces to update my collection of jewelry. The staff is professional knowledgeable helpful and not pushy!

Claudia W.

Julie is fantastic! We've been working with her for years and always found her to be honest, helpful, fair and quick. She's helped me design things and create new, beautiful pieces with stones I already have. She also does a great job helping my husband picking out things I like and is very flexible if I need to have something changed or exchanged. She had our appraisals done very quickly and is always great about letting us know when things will be ready. Plus she's fun to be around! I can't say enough...

Christine L.

You should work with them! I went in with old stones and pieces and let them put it into something new- they made the most beautiful ring ! So nice, so easy to work with and, so fast!


I came in to possibly pick out my own Christmas gift this year and received the most amazing service! Ron and team were so kind and attentive throughout the entire process while I shopped! Although I didn't walk away with anything, their service did not waver and I'll be sending my personal Santa back here with my Christmas list of all the EXQUISITE pieces I found!!! Diamonds are a girl's best friend and all the best ones are at Diablo Fine Jewelers!

Diana T.

Happy to have found Diablo Fine Jewelers and they will be my go to now for new jewelry and all repairs. They cleaned my rings, while putting in a new watch battery, and showed me that one of my diamonds was about to fall out of my ring. It would have been gone and very costly had they not found it, crisis averted. Today I picked up my husbands wedding ring that had to be repaired and once again there service exceeded my expectations. I highly recommend Diablo Fine Jewelers for all your jewelry needs!

Cathy C.

I went into Diablo Fine Jewelers (per the recommendation of a family friend) last August (2016) shortly after getting engaged to get my ring re-sized. That day I met David who couldn't have been nicer, and the best part was my ring was re-sized in about 3 hours! Nothing makes a newly engaged woman happier than not being apart from her new ring for too long! Fast forward to this spring, my fiance and I ended up going back in to look at wedding bands, where we spoke with Ron. Ron let me try on tons of bands in the store, gave me advice about what would and wouldn't look good with my ring, what styles would end up snagging on clothing, etc. They didn't have exactly what I was looking for in the store, but Ron was going to a jewelry show the next day and took down my cell phone number so he could send me photos of what he found to see if I liked it! He brought in a few rings for me to try on, and I ended up finding the one I loved! He gave me a great price and also advised me on the best way to make the band fit with my engagement ring. All that being said, I highly recommend Diablo Fine Jewelers to anyone -- we're only 26 but they did not treat us like they didn't care about us or thought we wouldn't spend enough, they didn't up-sell us or anything, and the service truly couldn't be better. As long as I'm in the Bay Area I'll continue to use DFJ as my jeweler!

Krysta W.

Great little jewelry story with lots of wonderful items. Staff is super helpful and friendly.

Tina T.

Diablo Fine Jewelers followed in the footsteps of Mark Kahn Jewelers which has been an institution in Alamo for decades. DFJ is co-owned by Mark's daughter Julie and her associates. I have purchased jewelry from them, had them rebuild several pieces for me, and sold scrap gold to them as well. They handle everything with expertise and experience. I couldn't be happier! It is so refreshing to have a local, non-chain, business to take care of my jewelry needs. I feel I get personal, quality service and assistance every time. THANK YOU!

Alisa C.